The Power of Three: Unveiling User Experiences through Immersion, Observation and Interviews

I am excited to share insights from my recent mini CEE talk with Hector Ramos at Buffalo State Center of Applied Imagination! 

One of the topics we discussed is the importance of ethnographic research. I believe that every team member should conduct ethnographic research once in a while to better understand who is using your products or services and identify their pain points and areas for improvement.

Here, I share three powerful approaches to understanding user experiences:

1. Immersion: Dive in and experience it firsthand

2. Observation: Watch users in action, noting their flow and behaviors

3. Interviews: Ask questions to uncover hidden insights

   
   

The real magic happens when you combine observation and interviews. Users often don't realize the complexity of their actions, so this combination can reveal fascinating insights!

When was the last time you used observation to understand your user better? Please share your example.