top of page

Fire Up Innovation Blog and Newsletter
Want to practical tips and articles about innovation and invitations to events, webinars and workshops?
Sign up for our newsletter below.


What Zurich Airport Can Teach Us About Challenging Customer Assumptions
At Zurich Airport, a small design choice caught my attention: separate lounges for smokers and vapers.
It was a reminder that people we casually group together may have very different needs, preferences, and expectations. Meaningful innovation does not always start with breakthrough technology. Sometimes, it begins by looking closer, questioning broad assumptions, and designing with greater precision for the people we serve.
Sep 11 min read


Beyond the Familiar: What a Venetian Tower in Crete Can Teach Us About Innovation
What can a Venetian tower overlooking the harbour in Chania, Crete teach us about innovation?
More than we might expect. Standing above a place shaped by centuries of exchange between Europe, Africa, and Asia, I was reminded that fresh ideas rarely emerge from staying within the familiar. Innovation begins when we challenge assumptions, welcome unexpected perspectives, and make connections between ideas that do not usually meet.
Aug 201 min read


What a Tiny Toilet in Paris Can Teach Us About User-Focused Innovation
A tiny toilet at a Paris airport shows that user-focused innovation can be simple, low-tech, and rooted in real customer frustrations.
Aug 171 min read


From Brussels to San Quentin: The Power of Human Connection
May 2026 bring you joy, peace, health, and love, even as the world faces turmoil, uncertainty, and rapid changes, especially in technology and AI.
Jan 284 min read


How Food Traditions Innovate Without Losing Their Soul
I spent the holidays in France for the first time in years, and I was struck by how much innovation is happening in one of the most tradition-bound domains: pastry.
Jan 122 min read


The Bicycle Capital: How Copenhagen’s Streets Changed My Perspective on Urban Life and Sustainability
I went to Copenhagen for the first time, and I was surprised by the streets with no cars and everybody using their bike as their mode of transportation.
Jul 15, 20251 min read


The Art of Fashion: How Paris is Redefining Accessibility in Haute Couture
I just returned from a week in Paris, and the innovative approach to fashion struck me.
Mar 18, 20253 min read


Chapeau to the Olympics: An Amazing Experience!
I spent ten days this summer attending the Olympic games in Paris and am in awe of the experience.
Aug 21, 20244 min read


The End User Frustration of Bad Design
Good design requires different functions in a room and user testing. Not considering users creates unnecessary friction and frustration.
May 13, 20241 min read
bottom of page

