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Fire Up Innovation Blog and Newsletter
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Do You Trust What You See? Finding Perspective in the Age of AI
Do you trust what you see? At Leandro Erlich’s exhibition at the Grand Palais, I appeared to be climbing a building, yet I was simply lying on the floor. That shift in perspective stayed with me. As AI makes images, words, and voices more convincing, context, curiosity, and human judgment matter more than ever.
Sep 131 min read


What Ice Cream in Budapest Taught Me About Innovation
What can a scoop of ice cream in Budapest teach us about innovation? More than you might think. From unexpected flavour pairings to familiar desserts reimagined, I was reminded that great ideas do not always begin from scratch. Sometimes innovation happens when we bring together two things that have never met before, creating an experience that feels both recognizable and entirely new.
Sep 101 min read


What Zurich Airport Can Teach Us About Challenging Customer Assumptions
At Zurich Airport, a small design choice caught my attention: separate lounges for smokers and vapers.
It was a reminder that people we casually group together may have very different needs, preferences, and expectations. Meaningful innovation does not always start with breakthrough technology. Sometimes, it begins by looking closer, questioning broad assumptions, and designing with greater precision for the people we serve.
Sep 11 min read


How Travel Reminded Me About Assumptions We Mistake for Facts
Travel has a way of quietly exposing the assumptions we don’t even realize we carry.
From how different countries handle extreme heat to unexpected approaches to energy and customer experience, my recent trip across Europe challenged what I thought was “normal.”
It also reminded me how easily we mistake habits for universal truths.
If you’re interested in innovation, this perspective shift is where it begins.
Read more and see what might be worth rethinking.
Jul 153 min read


Paris Through The Lens of Innovation
Every time I go to the “Ville des Lumières” (City of the Light), Paris, I look for what is new in the air.
This time it felt like spring, and there were some fun events. Innovation is always somewhere.
Here are a few things I noticed:
Mar 312 min read


How Food Traditions Innovate Without Losing Their Soul
I spent the holidays in France for the first time in years, and I was struck by how much innovation is happening in one of the most tradition-bound domains: pastry.
Jan 122 min read


What Happens When AI Stops Being a Tool and Starts Being a Teammate?
That question came alive during the TED AI panel discussions on day 2 of the conference, where founders, CEOs, and futurists wrestled with what it means to design, lead, and govern in a world of “alien intelligence”, per Manoj Saxena definition.
Nov 3, 20254 min read


Are We Bold Enough? TEDAI Kicks Off a New Era of AI
Yesterday was Day 1 of TEDAI in San Francisco. “Are we bold enough?” is the core question of the conference, and from the 17 talks of that first day, I would say we are bold for sure.
Here are a few highlights of day one.
Oct 29, 20252 min read


The Magic of Improv (and What It Teaches About Life and Teams)
What could standing on stage with strangers, making things up on the spot, possibly teach you about teamwork, innovation and trust?
Oct 14, 20252 min read


The Sweet Science of Paris: What French Bakeries Can Teach Us About Innovation
Walking through Paris, it’s impossible not to notice the rhythm of daily life centered around bakeries. What fascinates me most is not just the abundance, but the innovation: the way tradition coexists with creativity, and how bakeries thrive by adapting.
Aug 21, 20252 min read


CopenHill: Copenhagen's Innovative Waste-to-Energy Plant with Europe's Highest Climbing Wall and Year-Round Ski Slope
During my visit to Copenhagen, I explored CopenHill, a unique building that serves as a garbage incinerator while offering public benefits, including the highest climbing wall in Europe (85 meters) and an artificial ski slope, all set against a backdrop of a cafe perfect for enjoying the view.
Jul 24, 20251 min read


The Efficiency and Sustainability of High-Speed Rail: My TGV Journey from Paris to Avignon and the Future of Train Travel
During my summer trip to Europe, I had the opportunity to take the TGV from Paris to Avignon.
Jul 17, 20252 min read


The Bicycle Capital: How Copenhagen’s Streets Changed My Perspective on Urban Life and Sustainability
I went to Copenhagen for the first time, and I was surprised by the streets with no cars and everybody using their bike as their mode of transportation.
Jul 15, 20251 min read


Supporting Your Team: The Art of Innovation Leadership
I am often asked, "What does it take to be a leader when working on innovation projects, and how is it different from other leadership?"
Mar 13, 20251 min read


The Power of Three: Unveiling User Experiences through Immersion, Observation and Interviews
I believe that every team member should conduct ethnographic research once in a while to better understand who is using your products.
Feb 24, 20251 min read


2025: How I am Embracing Connections
Esalen is consider my "happy place" to be resourceful during hard times. I love that it is a mellow, introspective place...
Jan 13, 20253 min read


Demystifying the Innovation Process: A Practical Guide for Teams
Innovation is not merely about generating ideas; it's a structured journey of creating meaningful change.
Sep 30, 20241 min read


Back to Business: Fall Reading for Innovative Leaders
Check out these book recommendations for innovative leaders.
Sep 17, 20242 min read


Chapeau to the Olympics: An Amazing Experience!
I spent ten days this summer attending the Olympic games in Paris and am in awe of the experience.
Aug 21, 20244 min read


Discussing the Importance of Diverse Teams on the Secrets of Success Radio Show
Recently, I joined host Bill Horan on the Secrets of Success on 90.3 WHPC .
Aug 8, 20241 min read
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