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Fire Up Innovation Blog and Newsletter
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Do You Trust What You See? Finding Perspective in the Age of AI
Do you trust what you see? At Leandro Erlich’s exhibition at the Grand Palais, I appeared to be climbing a building, yet I was simply lying on the floor. That shift in perspective stayed with me. As AI makes images, words, and voices more convincing, context, curiosity, and human judgment matter more than ever.
13 hours ago1 min read


What Ice Cream in Budapest Taught Me About Innovation
What can a scoop of ice cream in Budapest teach us about innovation? More than you might think. From unexpected flavour pairings to familiar desserts reimagined, I was reminded that great ideas do not always begin from scratch. Sometimes innovation happens when we bring together two things that have never met before, creating an experience that feels both recognizable and entirely new.
4 days ago1 min read


What Zurich Airport Can Teach Us About Challenging Customer Assumptions
At Zurich Airport, a small design choice caught my attention: separate lounges for smokers and vapers.
It was a reminder that people we casually group together may have very different needs, preferences, and expectations. Meaningful innovation does not always start with breakthrough technology. Sometimes, it begins by looking closer, questioning broad assumptions, and designing with greater precision for the people we serve.
Sep 11 min read


What a Vegan Bakery in Paris Taught Me About Inclusion and Innovation
France’s bakeries are filled with croissants, cakes, breads, and seasonal treats, but for vegans, enjoying that tradition can be difficult. In Paris, Land & Monkeys changes that with a fully plant-based bakery experience that feels generous, familiar, and delicious. It is a powerful reminder that innovation often begins by noticing who is being left out and asking how we can welcome them in.
Aug 271 min read


Beyond the Familiar: What a Venetian Tower in Crete Can Teach Us About Innovation
What can a Venetian tower overlooking the harbour in Chania, Crete teach us about innovation?
More than we might expect. Standing above a place shaped by centuries of exchange between Europe, Africa, and Asia, I was reminded that fresh ideas rarely emerge from staying within the familiar. Innovation begins when we challenge assumptions, welcome unexpected perspectives, and make connections between ideas that do not usually meet.
Aug 201 min read


How Travel Reminded Me About Assumptions We Mistake for Facts
Travel has a way of quietly exposing the assumptions we don’t even realize we carry.
From how different countries handle extreme heat to unexpected approaches to energy and customer experience, my recent trip across Europe challenged what I thought was “normal.”
It also reminded me how easily we mistake habits for universal truths.
If you’re interested in innovation, this perspective shift is where it begins.
Read more and see what might be worth rethinking.
Jul 153 min read
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