Want to practical tips and articles about innovation and invitations to events, webinars and workshops?

Do you trust what you see? At Leandro Erlich’s exhibition at the Grand Palais, I appeared to be climbing a building, yet I was simply lying on the floor. That shift in perspective stayed with me. As AI makes images, words, and voices more convincing, context, curiosity, and human judgment matter more than ever.

What can a scoop of ice cream in Budapest teach us about innovation? More than you might think. From unexpected flavour pairings to familiar desserts reimagined, I was reminded that great ideas do not always begin from scratch. Sometimes innovation happens when we bring together two things that have never met before, creating an experience that feels both recognizable and entirely new.

At Zurich Airport, a small design choice caught my attention: separate lounges for smokers and vapers. It was a reminder that people we casually group together may have very different needs, preferences, and expectations. Meaningful innovation does not always start with breakthrough technology. Sometimes, it begins by looking closer, questioning broad assumptions, and designing with greater precision for the people we serve.