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PRAISE FOR FIRE UP INNOVATION
Fire Up is a practical book and a tool box to innovate and develop new products and/or features. It is packed with exercises and ideas tremendously helpful for mobilizing a team and work efficiently.

Christine Izaret,
Customer Insight, Intuit Quickbooks

Cahen fires up your innovation to speed through all three stages of truth...helping you quickly move your ideas from being ridiculed and violently opposed to the ultimate goal of becoming self-evident.

Soon Yu. Author of "Friction" and "Iconic Advantage"

A practical book for all leaders to move their team to the path of innovation while saving time and frustration 

Corinne Dive-Reclus Global Head of Roche Digital Diagnostics,

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